KEEPERS OF PLANT LORE
Inspired by the wild landscapes of Cornwall
Rooted in the wild beauty of Cornwall, Hedgerow & Moor is more than a natural
skincare brand — it is a modern apothecary of stories, plants, and rituals.
We create eco-luxury skincare and body care inspired by the ancient
relationship between people and plants, bringing the wisdom of nature back to
the centre of daily life.
Our philosophy is simple: wildly effective, beautifully simple, and grounded in the
belief that the plants which nourished our ancestors can still heal, comfort,
and restore us today.
As keepers of plant lore, we are gathering and sharing the knowledge of our native
herbs — the ones once found in cottage gardens, moorland edges, and kitchen
apothecaries.
“Every leaf tells a story — and we’re here to keep those stories alive.”
Our craft.
Each product begins with a story — a plant once treasured for its folklore or healing use.
We research, source, and blend with care, ensuring each ingredient serves a purpose: to nourish, protect, and restore.
Handmade in small batches in Cornwall, our process celebrates patience, balance, and respect for the natural world.
Meet the makers
Hedgerow & Moor was founded by Emma Heywood and Morten Pedersen in 2021. Emma is an artist and illustrator based in Cornwall whose work is deeply inspired by nature, folklore, and traditional craft.
With a qualification in Cosmetic Science and a lifelong fascination with the wild plants of the British landscape, Emma brings an artist’s eye to every formulation — combining research, intuition, and storytelling to create products that feel both timeless and grounded. Her approach blends science with symbolism, connecting the everyday rituals of modern life to the ancient rhythms of the land.
In 2017 Emma and her partner Morten Pedersen, invented the revolutionary shampoo cube concept, which is now proudly sold under the Hedgerow & Moor brand.
Morten is from Denmark, with a background in engineering, safety compliance and operations management. He ensures that the manufacturing of the products is carried out safely and to the highest standard.
Hedgerow & Moor aims to preserve and share the knowledge of how plants were once used for healing, beauty, and wellbeing — and how they can once again take centre stage in our lives.
